Bowie, Texas — The Jim Bowie Days Rodeo and Celebration is proud to announce a major partnership that will elevate the 2025 festivities to new heights! American Hat Company, Inc. has officially signed on as the Platinum Plus Sponsor for the 2025 Jim Bowie Days — a weeklong celebration of Texas heritage, western sports, and small-town pride.
Mark your calendars! Jim Bowie Days returns June 21–28, 2025, with the award-winning UPRA Rodeo taking center stage June 26–28 at the Bowie Rodeo Arena. The week will be packed with family-friendly activities including a bass tournament, cook-off, parade, youth rodeo, 4D barrel race, and golf tournament — all capped off by some of the best rodeo action in Texas.
About American Hat Company
Founded in 1915, American Hat Company has spent over a century building a legacy of quality, resilience, and cowboy tradition. Headquartered in Bowie, Texas — just minutes from the rodeo grounds — American Hats are proudly Made in the USA and worn by world champions, working cowboys, and western lifestyle icons around the globe.
Known for their handcrafted felt and straw hats, American Hat Company blends old-world craftsmanship with innovative materials to ensure every hat is built to last — no matter the weather, the arena, or the ranch. Learn more about their iconic products and rich history at americanhat.net.
We are honored to welcome this hometown legend as our Platinum Plus Sponsor and look forward to celebrating tradition, excellence, and community together in 2025.
Stay tuned for more announcements, ticket sales, and rodeo highlights by visiting JimBowieDays.com.
