JUNE 21st - 28th, 2025

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JUNE 21st - 28th, 2025

About Us

Jim Bowie Days

It's more than a rodeo!

The Jim Bowie Days Organization is a community-focused group in Bowie, Texas, that organizes the annual Jim Bowie Days Rodeo and Celebration. This event celebrates the life and legacy of Jim Bowie, a legendary frontiersman, soldier, and folk hero who is best known for his role in the Battle of the Alamo. The Rodeo and Celebration includes a variety of activities such as a parade, live entertainment, a rodeo, a bass tournament, arts and crafts, food vendors, and other family-friendly events. The organization plays a key role in preserving the town’s heritage while fostering local pride and bringing together residents and visitors for a fun, festive atmosphere.

FAST FACTS

Visitors from all over the world have visited Bowie, Texas during the Jim Bowies Days Rodeo & Celebration.  Our rodeo is awarding winning, and a draw for cowboys and cowgirls at almost every level.

Over

9,000

Fans and Spectators will walk through the gates.

Over

700

Cowboys & Cowgirls will compete in the rodeo arena

For

7

Days, we strive to keep family fun entertainment in Bowie, Texas

The Faces of the JBD

None of this amazing event would be possible without the many dedicated people behind the scenes.

Jim Bowie Days Assosiation Consists of: Scott Head, Carol Head, Janice Blahuta, Jesse Davis, Charmie Sanders, Mike Sanders, Lisa Scruggs, Lance Scruggs, Kristi Bates, Cindy Hedman and Chad Long, Brian Holland, Brittainy Holland, Tommy McEwen, Courtney Howard, Keely Head, Rowdy Head, Flor DelRio, Sherry Hammer, Gaylynn Burris, and Mark Burris. Not Pictured are Tommy McEwen, Courtney McEwen

Partner With Us

Be part of the Tradition!

As a sponsor, your support will be acknowledged during the seven-day event which has a projected attendance of 9,000 fans and more than 650 contestants from all over the United States.  Attendees come out to enjoy and participate in a Golf Tournament, Bass Tournament, Open Barrel Race, two Youth Rodeo Performances, Youth Mutton Busting, FFA Calf Scramble, Parade, Youth Dummy Roping, Frog Jumping Contests, Turtle Races, Hamburger Feed, Corn Hole Tournament, Indian Artifacts Show, Quilt Display, Pet Parade, Queen Contests, Dutchess Ceremonies, Rodeo Dances, and three action packed UPRA Rodeo performances.

This History

We've been around since 1967

The Jim Bowie Days Rodeo, Parade, and Festival was the brainchild of several area businessmen during an early morning coffee break at the local Bowie Drug in 1967. These men wanted to bring folks to Bowie and began exchanging ideas. Along with groups such as the Jim Bowie Saddle Club, who was the driving force behind the rodeo for the event, and the Bowie Chamber of Commerce, it has become one of the most popular festivals in the North Texas area. But, unlike the festivals of today, the Jim Bowie Days Festival had literally no money or sponsors. What you see today is the result of small town community, ingenuity and the plain ol’ hard work of good hearted and generous volunteers! This handful of businessmen began knocking on doors and talking at every club or group in our small cattle town. The result was the first Jim Bowie Days held in 1967 with a festival, parade and rodeo complete with the first Miss Jim Bowie Days being chosen from 18 contestants. The Jim Bowie Days Rodeo Association continues to knock on doors in order to carry on the tradition of our founders. Ref: Hill, Shirley., “Best Kept Secret: Jim Bowie Days” Yahoo! Contributor Network, retrieved 2013-02-04

Grand Marshals

It's Been a Privilege

The Jim Bowie Days Association takes pride in acknowledging individuals and groups that have impacted Bowie over the past year and designating them as our parade Grand Marshall. Below is a listing of our past Grand Marshalls. Performances, Youth Mutton Busting, FFA Calf Scramble, Parade, Youth Dummy Roping, Frog Jumping Contests, Turtle Races, Hamburger Feed, Corn Hole Tournament, Indian Artifacts Show, Quilt Display, Pet Parade, Queen Contests, Dutchess Ceremonies, Rodeo Dances, and three action packed UPRA Rodeo performances.

1971 Ben Barnes Lieutenant Governor of Texas
1972 Dolph Briscoe Governor of Texas
1973 Joe Hanna Texas Congressman, 54th District
1974 Terry Morgan Mayor of Bowie
1975 Donnie Gay World Champion Cowboy
1976 Texas Ranger Belles Riding Club
1977 American Assoc. of Sheriff’s Posses & Riding Club
1978 Charles W. Stenholm US Congressman, 17th District
1979 Olie Carriker & Evelyn Husfeld Bowie’s Man & Woman of the Year
1980 Tom Nichols Bowie’s Poet Laureate
1981 Dr. John Middleton Mayor of Bowie
1982 Johnnie High Country Singer
1983 Ray Farabee Texas State Senator
1984 Flyo Jones Case Pioneer Country Music Journalist & Bowie Native
1985 Sherry Richards Mrs. Texas 1985 & Bowie Resident
1986 Dave Allred Son of Texas Governor James Allred & Bowie Native
1987 Charles W. Martin Local Cartographer for 1986 Bowie City Map
1988 Jean Montague Great Great Grandson of Col. Daniel Montague
1989 Joe Brown Farm Editor & Journalist for the Times/Record News
1990 Tuff Hedeman 1986 – 1989 World Champion Bull Rider
1991 Charles Finnell Texas State Representative, 80th District
1992 Nell Haigood
1994 The Heard Family Heard’s Hardware
1997 T.K. Ranch
1999 Leiland Jett
2000 J.W. & Peggy Cure Owners of Bowie Dairy Queen
2001 Owen Meyer
2002 Cy Young
2003 Juanita Allen
2004 M. H. Henry
2005 James Cantwell Bowie City Manager
2006 Area Fire Departments
2007 Rodeo Legend Roy Cooper & Family
2008 Greg Evans Superintendent of Bowie Independent School District
2009 Emily Klement Dean of North Central Texas College
2010 Jean Angove Angove Real Estate
2011 Dick Allen Allen’s Texaco
2012 Paul Swint Sue Swint Realty
2013 Cody Lambert PBR
2014 Van Baize Wellington Bank
2015 Bobby Del Vecchio PBR Ring of Honor Recipient
2016 Bob & Verna Mae Brashear
2017 Bonnie Kinder & Clyde Johnson
2018 Bowie High School Boys State Champion Basketball Team 2017-2018 Season
2019 Mildred McCraw Bowie Community Development Board
2020 Nan Park Jim Bowie Days Board Member for over 40 years
2021 Lynetta Slaton Bowie Police Department Communications Director for 40 years
2022 Margin Latham
2023 Scott Weber